The grand opening of SecondStory was nothing short of remarkable. Nestled along the Swamp Rabbit Trail in Greenville, SecondStory’s doors swung open for the first time in June and a steady stream of book lovers and curious shoppers filled the aisles, eager to explore the store’s selection of 20,000 gently used books and literary treasures. By day’s end, Goodwill’s first thrift bookstore had set a new standard among our specialty stores, with the opening day crowd exceeding expectations and expressing their strong support. Word spread quickly, drawing attention from Goodwill fans and book lovers nationwide.

SecondStory isn’t just a bookstore; it’s a beacon of our unwavering commitment to fostering literacy and igniting a passion for reading within our community. Shoppers were delighted to discover a wide variety of genres, from timeliness classics to contemporary bestsellers, all thoughtfully curated to cater to diverse tastes and interests. The warm and inviting atmosphere, coupled with the thrill of finding a hidden gem on the shelves, ensured customers remained engaged and enthusiastic throughout the day.

But the impact of SecondStory extends far beyond the joy of discovering a great read. Each purchase made at the bookstore directly supports our vital mission of providing job training, employment placement services, and career pathways. This unique model transforms the simple act of buying a book into a meaningful contribution toward empowering individuals and families across the Upstate and Midlands of South Carolina.

As SecondStory embarks on its journey to become a beloved fixture in the community, its resounding success on opening day, and the continued support since, serves as a powerful reminder of the collective impact achievable when people come together for a good cause. With every book sold, SecondStory helps turn the page to a brighter future for those seeking opportunities and a fresh start through our life-changing programs.